The Chatterbox

Yahoo! looks to go head-to-head against Adsense

Sure Yahoo! owns Overture, to compete with Google's Adwords, but they've never had anything like AdSense where they can create a network of advertiser sites.

But news comes from Marketing Vox that Yahoo! have teamed up with Revenue Science in a beta test before launching their new system onto the unsuspecting world.

It looks like Google are going to have a lot of competition in the area where the vast majority of their income is derived from. MSN is said to be working on at least an Adwords equivalent already, so it probably won't be long before they enter the fray into the PPC advertising market.

It's bad news for Google, because of the competition factor, but I'm not sure yet what it'll mean for Webmasters. Either from the advertisers point of view or for those Webmasters who would like to place Adsense-type ads on their sites. Hopefully the added competition will bring the rates down a bit for advertisers. And hopefully more competition on the provider (Adsense) side of things will mean that Webmasters get a bigger cut of the revenue generated by each click.

It's too early to tell how it's all going to shake out though. I really don't expect any major movement if/until Microsoft enters the fray.

For surfers it can mean only one thing... You're going to see a lot more ads on a lot more sites you visit. That will likely bother some, but it doesn't me. Mainly because I have all of those ads blocked at the "hosts" file on my computer. LOL So I never even see them in the first place!